Some questions about music promotion
Answers
Q: how do you know when you get discovered?
A: Google Analytics. Sign up for it. it's free. You can track visits on any web site. You'll be able to see who, where they came from, how long they stayed on your page ect. I want people to stop thinking, "I need to be discovered" and start thinking "how can i sell my music"?
Answered on 10/08/2010 by Music Promotion 4 U
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Q: We just started on EnT business should we have artist(s) sign a contract even if we didnt make it big yet
A: Yes, make it short and to the point. Thinking win/win this contract should not be to bind either party but to protect you both. Prepare for the worst but expect the best. more tips @ http://www.musicpromotion4u.com
Answered on 10/07/2010 by Music Promotion 4 U
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Q: Im trying to get my homeboy a deal...And i want to know what i have to do?
A: My advice would be to bypass trying to get a percentage of your own product. Major record labels are having trouble selling records. i tunes surpassed wallmart in music sales last year making it the most popular place to by music in the world. Anybody can get on itunes. but almost nobody gets a record deal.
However, if he is dead set on that route, he/she has to follow the correct path. First i would move to New York or Atlanta. If you need to try out. it won't kill you go do it and not get the job. You need a press kit, Bio/Pic/CD. You need to send your press kit to record labels that accept unsolicited material. Even still it will probably just end up in the dumpster, I've seen stacks of Cds get thrown away with out being opened. Your best option (only if you got everything together and you have absolute confidence in the music) is to pay a promoter $3500-$5000 to walk you into a meeting with a major record exec. Hope this was helpful. more tips @ http://www.musicpromotion4u.com
Answered on 10/07/2010 by Music Promotion 4 U
Friday, October 8, 2010
Sunday, October 3, 2010
Music Promotion
http://www.musicpromotion4u.com
Music Promotion For Independent Musicians was created by musicians for musicians. We work both local and national markets for independent artists to get you found, heard and ultimatly, sell your music.
Self Music Promotion
The difference between Guerrilla, Behind-the-Scenes, & Viral Marketing for Indie Bands
Posted in Independent Music Promotion with tags indie bands, music promotion, music marketing, viral marketing, promote your band, independent musicians, guerilla marketinrg, behind-the-scenes, music magazine on September 2, 2010 by yourbandisavirus
Guerrilla Marketing
According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.”
Talk to people individually. Different tactics will work for different publications and individuals.
Independent musicians must be relentless and innovative with their marketing in order to achieve any level of success. Don’t be afraid of doing things differently, so long as it works. There is no one rule.
Remember the examples rule: What works for a metal band may not work for a classical violinist. Each musician has their own niche, their own angle to exploit and use to their advantage. Chances are if you try to follow exactly what works for another band, it won’t work. You need something that is your own.
Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the mainstream, and potentially your competitors as well. Make sure it works for your band since this is an individual thing.
And keep in mind Guerilla marketing has nothing to do with spamming, which will hurt more than help, or generic advertising, which currently has a fairly small effect in the online marketplace. Guerilla marketing means aggressively reaching out to and covering your potential markets while leaving no stone unturned. Make sure your tentacles reach everywhere necessary!
Sound good? Ok, now for the next tactic.
Behind-the-Scenes Marketing
Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a positive or powerful image for the buying public.
For example, contacting and befriending an individual writer at a music magazine and convincing him to review your band. Sure, HE knows that you looked him up and that you are an independent band desperately in need of coverage, but all the public sees is a good review on the next big thing. And the more you do this, the bigger and better you look. This will become one of the most important parts of your strategy to create a “frontline” image for your band.
Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you by being personal, and using the results to leverage yourself against your competition.
That’s the way it should be, right?
Viral Marketing
What is Viral marketing? According to Wikipedia, viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives. It compares viral marketing to the spread of a computer virus.
The main idea is that, as a strategy, simply marketing with generic advertisements (“You need this” style of marketing) is on the extreme downswing, and in fact is barely working at all in some markets.
Viral marketing is all about getting people to sell and advertise for you.
Get your product talked about in the social networks, websites, forums, and blogs – and watch the magic happen. You no longer have anything to do with it.
Music Promotion For Independent Musicians was created by musicians for musicians. We work both local and national markets for independent artists to get you found, heard and ultimatly, sell your music.
Self Music Promotion
The difference between Guerrilla, Behind-the-Scenes, & Viral Marketing for Indie Bands
Posted in Independent Music Promotion with tags indie bands, music promotion, music marketing, viral marketing, promote your band, independent musicians, guerilla marketinrg, behind-the-scenes, music magazine on September 2, 2010 by yourbandisavirus
Guerrilla Marketing
According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.”
Talk to people individually. Different tactics will work for different publications and individuals.
Independent musicians must be relentless and innovative with their marketing in order to achieve any level of success. Don’t be afraid of doing things differently, so long as it works. There is no one rule.
Remember the examples rule: What works for a metal band may not work for a classical violinist. Each musician has their own niche, their own angle to exploit and use to their advantage. Chances are if you try to follow exactly what works for another band, it won’t work. You need something that is your own.
Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the mainstream, and potentially your competitors as well. Make sure it works for your band since this is an individual thing.
And keep in mind Guerilla marketing has nothing to do with spamming, which will hurt more than help, or generic advertising, which currently has a fairly small effect in the online marketplace. Guerilla marketing means aggressively reaching out to and covering your potential markets while leaving no stone unturned. Make sure your tentacles reach everywhere necessary!
Sound good? Ok, now for the next tactic.
Behind-the-Scenes Marketing
Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a positive or powerful image for the buying public.
For example, contacting and befriending an individual writer at a music magazine and convincing him to review your band. Sure, HE knows that you looked him up and that you are an independent band desperately in need of coverage, but all the public sees is a good review on the next big thing. And the more you do this, the bigger and better you look. This will become one of the most important parts of your strategy to create a “frontline” image for your band.
Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you by being personal, and using the results to leverage yourself against your competition.
That’s the way it should be, right?
Viral Marketing
What is Viral marketing? According to Wikipedia, viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives. It compares viral marketing to the spread of a computer virus.
The main idea is that, as a strategy, simply marketing with generic advertisements (“You need this” style of marketing) is on the extreme downswing, and in fact is barely working at all in some markets.
Viral marketing is all about getting people to sell and advertise for you.
Get your product talked about in the social networks, websites, forums, and blogs – and watch the magic happen. You no longer have anything to do with it.
Wednesday, September 29, 2010
Monday, September 20, 2010
Self Music Promotion
The difference between Guerrilla, Behind-the-Scenes, & Viral Marketing for Indie Bands
Posted in Independent Music Promotion with tags indie bands, music promotion, music marketing, viral marketing, promote your band, independent musicians, guerilla marketinrg, behind-the-scenes, music magazine on September 2, 2010 by yourbandisavirus
Guerrilla Marketing
According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.”
Talk to people individually. Different tactics will work for different publications and individuals.
Independent musicians must be relentless and innovative with their marketing in order to achieve any level of success. Don’t be afraid of doing things differently, so long as it works. There is no one rule.
Remember the examples rule: What works for a metal band may not work for a classical violinist. Each musician has their own niche, their own angle to exploit and use to their advantage. Chances are if you try to follow exactly what works for another band, it won’t work. You need something that is your own.
Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the mainstream, and potentially your competitors as well. Make sure it works for your band since this is an individual thing.
And keep in mind Guerilla marketing has nothing to do with spamming, which will hurt more than help, or generic advertising, which currently has a fairly small effect in the online marketplace. Guerilla marketing means aggressively reaching out to and covering your potential markets while leaving no stone unturned. Make sure your tentacles reach everywhere necessary!
Sound good? Ok, now for the next tactic.
Behind-the-Scenes Marketing
Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a positive or powerful image for the buying public.
For example, contacting and befriending an individual writer at a music magazine and convincing him to review your band. Sure, HE knows that you looked him up and that you are an independent band desperately in need of coverage, but all the public sees is a good review on the next big thing. And the more you do this, the bigger and better you look. This will become one of the most important parts of your strategy to create a “frontline” image for your band.
Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you by being personal, and using the results to leverage yourself against your competition.
That’s the way it should be, right?
Viral Marketing
What is Viral marketing? According to Wikipedia, viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives. It compares viral marketing to the spread of a computer virus.
The main idea is that, as a strategy, simply marketing with generic advertisements (“You need this” style of marketing) is on the extreme downswing, and in fact is barely working at all in some markets.
Viral marketing is all about getting people to sell and advertise for you.
Get your product talked about in the social networks, websites, forums, and blogs – and watch the magic happen. You no longer have anything to do with it.
Learn More: www.HDconcepts.info
Posted in Independent Music Promotion with tags indie bands, music promotion, music marketing, viral marketing, promote your band, independent musicians, guerilla marketinrg, behind-the-scenes, music magazine on September 2, 2010 by yourbandisavirus
Guerrilla Marketing
According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.”
Talk to people individually. Different tactics will work for different publications and individuals.
Independent musicians must be relentless and innovative with their marketing in order to achieve any level of success. Don’t be afraid of doing things differently, so long as it works. There is no one rule.
Remember the examples rule: What works for a metal band may not work for a classical violinist. Each musician has their own niche, their own angle to exploit and use to their advantage. Chances are if you try to follow exactly what works for another band, it won’t work. You need something that is your own.
Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the mainstream, and potentially your competitors as well. Make sure it works for your band since this is an individual thing.
And keep in mind Guerilla marketing has nothing to do with spamming, which will hurt more than help, or generic advertising, which currently has a fairly small effect in the online marketplace. Guerilla marketing means aggressively reaching out to and covering your potential markets while leaving no stone unturned. Make sure your tentacles reach everywhere necessary!
Sound good? Ok, now for the next tactic.
Behind-the-Scenes Marketing
Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a positive or powerful image for the buying public.
For example, contacting and befriending an individual writer at a music magazine and convincing him to review your band. Sure, HE knows that you looked him up and that you are an independent band desperately in need of coverage, but all the public sees is a good review on the next big thing. And the more you do this, the bigger and better you look. This will become one of the most important parts of your strategy to create a “frontline” image for your band.
Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you by being personal, and using the results to leverage yourself against your competition.
That’s the way it should be, right?
Viral Marketing
What is Viral marketing? According to Wikipedia, viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives. It compares viral marketing to the spread of a computer virus.
The main idea is that, as a strategy, simply marketing with generic advertisements (“You need this” style of marketing) is on the extreme downswing, and in fact is barely working at all in some markets.
Viral marketing is all about getting people to sell and advertise for you.
Get your product talked about in the social networks, websites, forums, and blogs – and watch the magic happen. You no longer have anything to do with it.
Learn More: www.HDconcepts.info
Tuesday, March 2, 2010
Web site launch Friday !!
HD concepts is proud to announce the launching of our web site: www.HDconcepts.info on Friday!
We will be giving you the latest news and tips on the music business.
you can also check us out and join our network on ning: http://www.HDconcepts.ning.com
Below is an article I thought many people would find helpful...
I just finished reading Steve Martin's book, Born Standing Up, and it really opened my mind to this important factor.
I was at the perfect age to appreciate Martin when he burst onto the national scene as that "wild and crazy guy" in the late '70s. I ate up his absurd appearances on Saturday Night Live and The Tonight Show, recited his bits with my friends, and saw him perform live at an arena in St. Louis.
But, as is the case with all overnight success stories, it took him decades to get there. In the book, Martin details his early years doing magic at Disneyland and Knott's Berry Farm, and struggling with his unusual act in front of empty rooms and apathetic patrons at folk music venues in California.
By his late 20s, he was on the road a lot and treating his performances like a science project -- recording his act, measuring audience responses, experimenting with timing, honing his physical gestures, while gaining (and losing) confidence along the way.
These sure but steady improvements earned him more opportunities, and when he finally made it into the greater public awareness, he was well oiled and ready to deliver.
Compare that to the early rounds of American Idol, where kids who have barely spent any time on a stage are expected to stand up and deliver star power quality to millions on live TV.
That's insane. No doubt, some have a better handle on delivering the sound, the look, and the swagger ... but to expect much more out of them without years of work is nonsense.
In his book Outliers, Malcolm Gladwell says that on average it takes 10,000 hours to master any craft. And getting in that many hours of practice can take 10 or more years.
Which leads back to some variations on my opening question ...
Are you giving yourself time to develop?
Are you putting in the time? For songwriting? For performing live? For recording? For self-promotion?
Are you giving yourself the space and room to experiment, to screw up, to learn, and to grow?
-Bob
We will be giving you the latest news and tips on the music business.
you can also check us out and join our network on ning: http://www.HDconcepts.ning.com
Below is an article I thought many people would find helpful...
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
February 26, 2010
The Time Factor: Are You Giving Yourself Enough?
Are you giving yourself time to develop -- and the space to experiment, screw up, and grow?I just finished reading Steve Martin's book, Born Standing Up, and it really opened my mind to this important factor.I was at the perfect age to appreciate Martin when he burst onto the national scene as that "wild and crazy guy" in the late '70s. I ate up his absurd appearances on Saturday Night Live and The Tonight Show, recited his bits with my friends, and saw him perform live at an arena in St. Louis.
But, as is the case with all overnight success stories, it took him decades to get there. In the book, Martin details his early years doing magic at Disneyland and Knott's Berry Farm, and struggling with his unusual act in front of empty rooms and apathetic patrons at folk music venues in California.
By his late 20s, he was on the road a lot and treating his performances like a science project -- recording his act, measuring audience responses, experimenting with timing, honing his physical gestures, while gaining (and losing) confidence along the way.
These sure but steady improvements earned him more opportunities, and when he finally made it into the greater public awareness, he was well oiled and ready to deliver.
Compare that to the early rounds of American Idol, where kids who have barely spent any time on a stage are expected to stand up and deliver star power quality to millions on live TV.
That's insane. No doubt, some have a better handle on delivering the sound, the look, and the swagger ... but to expect much more out of them without years of work is nonsense.
In his book Outliers, Malcolm Gladwell says that on average it takes 10,000 hours to master any craft. And getting in that many hours of practice can take 10 or more years.
Which leads back to some variations on my opening question ...
Are you giving yourself time to develop?
Are you putting in the time? For songwriting? For performing live? For recording? For self-promotion?
Are you giving yourself the space and room to experiment, to screw up, to learn, and to grow?
-Bob
Monday, March 1, 2010
Breaking into the music business / industry...
HD Concepts, Launch/ Press Release....
We are working on a manual for breaking into the music business. It will instruct artists and musicians on tips and tricks on breaking into the music industry.
you can learn more @: http://sites.google.com/site/hdconceptsservices/ (under construction). Until then we recommend this book (if your serious):
We are a full service production company, we make commercials, do promotion, album duplication, graphics, web design, internet marketing and more... Check us out/ become a fan on facebook:
Contact us at: http://www.HDconcepts.ning.com
http://www.facebook.com/pages/Cincinnati-OH/HD-Concepts/280434827340?ref=ts
If your interested in these topics please subscribe to this blog. There will be great content to read and share!
We are working on a manual for breaking into the music business. It will instruct artists and musicians on tips and tricks on breaking into the music industry.
you can learn more @: http://sites.google.com/site/hdconceptsservices/ (under construction). Until then we recommend this book (if your serious):
We are a full service production company, we make commercials, do promotion, album duplication, graphics, web design, internet marketing and more... Check us out/ become a fan on facebook:
Contact us at: http://www.HDconcepts.ning.com
http://www.facebook.com/pages/Cincinnati-OH/HD-Concepts/280434827340?ref=ts
If your interested in these topics please subscribe to this blog. There will be great content to read and share!
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